The Most Important Thing Is Knowing When To Make A Price Cut — Or Even Several
A report from the Sun Sentinel in Florida. "Homeowners: Had enough of those pesky, disruptive storm seasons? Is a new job forcing you to relocate to another region of the country? Two national real estate firms are descending into South Florida to help make expedited sales happen. But what consumers need to understand, local brokers assert, is that the speed and certainty of a sale are often accompanied by discounts and lower sale prices."
"Curbio soon will partner in the effort with The Keyes Co. in South Florida, said Mike Pappas, of Keyes. 'The homeowner doesn’t want to do the repairs,' Pappas said. 'They don't have the money.'"
From Queens News in New York. "A new report found that quite a few Queens neighborhoods saw price drops throughout the month of August. According to RealtyHop, Jamaica had the highest median percentage price drop, with a 20 percent drop based on one sale dropping $15,000 below the median selling point. At number two, the Breezy Point-Belle Harbor-Rockaway Park-Broad Channel area had a 9.24 percent median price drop, with the price drops decreasing also by $15,000 in total. Coming in at number three was East Elmhurst with a 9.2 percent decrease and drops averaging a $100,000 decrease."
"The fourth neighborhood with the highest median percentage drop was Auburndale (Flushing) with a 7.57 percent median price decrease, with price drops averaging at a $43,000 decrease. At number five, Springfield Gardens North also had a 7.57 percent median price decrease, however the price drops averaged at a $30,000 decrease."
From Real Estate Weekly on New York. "In the midst of a market in which brokers are facing declining interest from foreign investors, the takeaway from a recent panel with leaders in real estate is that the market is 'schizophrenic.' 'You have to come down nine percent and then negotiate from there,' advised Donna Olshan, president of Olshan Realty."
"Olshan said she was less optimistic about the rest of the year based on her view that there is still too much overpriced stock. 'Too often developers are in another world,' she said. 'They are looking into projections that are not achievable.' Kyle Blackmon, real estate broker at Compass greed, saying the market is oversaturated with developments where 'sellers need to get real about value.'"
"Jacky Teplitzky of Douglas Elliman, when speaking about the mercurial nature of the market, said the most important thing is to determine just what fair market value is and knowing when to make a price cut — or even several. 'If everybody will get the message about what you are going to price the product — discount it before you put it into new inventory or shadow inventory or off the market inventory,' she said. 'There’s more off the market than on the market inventory because no one wants to show that the thing is on the market for a long time.'"
"Teplitzky added, 'There’s so much inventory on Park and Fifth, so many price reductions. It used to be that you had to beg for an appointment (to see an apartment). Now they beg you to come for an appointment.' Teplitzky said she believes this is because buyers know they have many options — 'they read the papers.'"
"At one point, Shlomi Reuveni, CEO of Reuveni Real Estate, brought up situations where developers don’t have the luxury of lowering prices because they may have already been set by their capital partners. He added that he’s been in the business since 1986, 'and I’ve never seen a market like this.' He added, 'I’ve seen the worst of it. In 2009, people were committing suicide because they lost everything they had, but this is as surreal as it gets.'"
The Press Democrat on California. "According to a new study by Smart Asset, Santa Rosa ranks among the top ten cities in the nation where it pays to negotiate on home price. Between July 2018 and June 2019, an average of 20.39% of Santa Rosa home listings had price reductions, and the median price reduction for those listings month-over-month was 3.01%. Santa Rosa was only outranked by Baltimore."
The Napa Valley Register in California. "Data newly released by CoreLogic showed median home prices in Napa County dipped 4.6 percent -– from $669,500 one year ago to $638,500 this July. The Napa County median also dipped month-over-month: from $677,000 this June to $638,500 in July. The median home price also dipped in Sonoma County, according to Sotheby’s. That county’s median was $635,000 in June, compared with $665,000 one year before."
"'Sellers throughout Sonoma and Napa counties are a little more likely to negotiate on price, giving buyers the upper hand in scoring a deal and possibly a wonderful real estate investment,' said the real estate company."
"Total home sales in the San Francisco Bay Area in July 2019 were the lowest for that month since July 2011 when 7,014 homes sold. Sales have fallen on a year-over-year basis for the past 12 consecutive months. The median price paid for all homes sold in the San Francisco Bay Area in July 2019 was $815,500, down 4.7 percent from $856,000 in June 2019 and down 4.1 percent from $850,000 in July 2018."
"This is the third consecutive month in which the regional median sale price has fallen on a year-over-year basis, beginning with a 1.9 percent year-over-year decline this May, followed by a 2.2 percent dip this June. This July’s 4.1 percent annual decline in the median was the largest since December 2011, when the median fell 10.5 percent year over year. Before this March, the median sale price had risen on a year-over-year basis for 83 consecutive months – since April 2012. The $875,000 median in June 2018 was the highest ever."
The Wall Street Journal. "Hedge-fund manager Andrew Barroway first listed his elaborate Pennsylvania estate in 2016 for $28 million. Now, he is auctioning the property with a reserve price of just $14.9 million. 'I’m an impatient person, and I don’t want to list the property, I want to sell the property,' he said."
"Mr. Barroway said he bought the land in 2006 for $12 million, and spent more than three years and about $23 million building the mansion. He spent $1 million on geothermal heating and air conditioning alone."
"The suburban Philadelphia market is performing much like that of the New York suburbs, where prices have been depressed by a move toward city living. Gladwyne is 'like the Greenwich of Pennsylvania,' Mr. Barroway said, referring to the struggling Connecticut market."