Token Price Reductions Just Won’t Cut It
A report from News 4 Jax in Florida. "Jacksonville is seeing one of the biggest drops in home prices in the country, ranking third among major metro areas for the biggest year-over-year decrease, according to Redfin. Shauna Clark recently listed a home in Julington Creek for $799,000. After three weeks on the market with zero offers, she began reducing the price by $25,000 a week. 'This house was, is stunning. It was staged beautifully. And it didn’t matter—buyers were still looking it over because it was not the right price,' said Clark, a home seller and local real estate agent. 'It wasn’t until I got to $699,000, which was the sweet spot, that I got tons of interest. I got multiple offers, and the market accepted the price. That was all of our profit, honestly, every penny. We are officially under contract now — yay — but we are not making any money on it.'"
"'They’re dropping actually more than this report is saying,' said Jon Brooks, co-founder of Momentum Realty. 'A lot of agents on the ground are reporting 10 to 20% declines in specific neighborhoods around town.' Brooks added that sellers who aren’t serious about meeting the market where it is may want to reconsider. 'If they’re too far apart on price, we’re advising Realtors to just walk away and not list the home if they don’t think they can actually get it closed,' he said. 'The existing properties out here in Jacksonville are having a hard time competing with new builds with incentives from new construction, builders that’ll buy your interest rate down all the way to 3-4% and offer other closing cost assistance options as they continue to try to take market share away from the existing homeowners.'"
WWLP in Massachusetts. "The Pioneer Valley housing market continues to see strong home value gains year over year, but potential buyers are still facing the challenge of higher prices. Associate Broker for B&B real estate in Holyoke, Erin Callahan says with the inventory being a little higher than in years past, it gives buyers more options to choose from and the ability to negotiate. 'We’re seeing now more FHA loans and VA loans being accepted. We’re seeing people be able to get closing cost credits to either buy down their rate or, you know, pay for closing with lawyers and things like that,' explained Callahan. 'And so in that sense, it’s like it’s still a good time to sell in the sense that, like the value of your home is not decreasing. In the recent past, where things were going 10-20, $30,000 over asking regularly, we’re seeing things go maybe 1 to 5% over, asking if it’s a desirable property, and we’re also seeing people finally get things for under asking at significantly. But within, you know, $10,000 of asking price.'"
Bay Area Newsgroup in California. "An Alameda County lawsuit filed by former San Leandro City Manager Fran Robustelli accuses City Councilmember Victor Aguilar and Bryan Azevedo of pressuring her to declare a homelessness emergency that could have benefited Oakland businessmen David and Andy Duong’s tiny home company at the center of a federal corruption case. Robustelli’s lawsuit alleges that Aguilar was lobbied by the Duongs to force her to declare the state of emergency, allowing the council to circumvent the city’s open bidding process for contracts in order to ink a lucrative city contract with the Duongs and their housing company Evolutionary Homes. In exchange for the Duongs paying for a $75,000 negative mailer campaign against her opponent, then-Mayor Sheng Thao would allegedly use her influence to push the city to enter a lucrative $90 million contract for 300 tiny homes with Evolutionary Homes, an extension to the city’s waste contract with California Waste Solutions and a $95,000 job for her romantic partner Andre Jones."
Building Salt Lake in Utah. "Peter Corroon has a problem. The longtime affordable housing developer and former Salt Lake County mayor started to notice some of his studio and one-bedroom low-income apartments weren’t leasing nearly as quickly as other projects had before. Whereas new buildings that were completed just a few years ago typically leased up in just a few months, newly built units are sitting vacant. Lots of units. 'After seven months, we’re only 67% occupied,' as of mid-July, Corroon said. 'Whereas three years ago that building would’ve been full after three or four months.' Corroon isn’t the only developer with a problem. The market has changed as developers capitalized on low interest rates and easier lending standards led to a rush of new projects that were recently completed. 'I wouldn’t say we’re in trouble, but we’re barely paying the bills,' he later told BSL."
Multi-Family Dive on Texas. "Multiple portfolios owned by Houston-based apartment investor Rao J. Polavarapu’s Falls Apartment Group are heading to special servicing, according to a report Morningstar Credit shared with Multifamily Dive. The Falls Houston Multifamily Portfolio, which has a current outstanding balance of $64.5 million, is backed by three apartment communities in suburban Houston. The servicer cited 'imminent monetary default' as the cause for the move. Last Fall, Falls Apartment Group faced foreclosure on two other Houston properties — Falls of Las Villas and the Falls of Alta Vista, according to The Real Deal. Houston has been a hot spot for multifamily loan issues for several years now. Dallas-based Applesway Investment Group defaulted on nearly $230 million in loans for 3,200 units in Houston in April 2023. As The Onyx hit servicing, the Rockridge Apartments, an 881-unit property in Houston, saw its value fall from $86.3 million in September 2023 to $38 million, according to an updated appraisal reported last month by Morningstar. The property went into special servicing in October 2024."
The Globe and Mail in Canada. "77 Amblehurst Way N.W., Calgary. Asking price: $799,900 (June, 2025). Previous asking prices: $799,900 (Late May, 2025); $824,900 (Early May, 2025); $849,900 (April, 2025). Selling price: $780,000 (June, 2025). Previous selling price: $840,000 (November, 2023). Agent Benjamin Archibald advised the owner of this two-year-old house to ease into the market with an asking price under $850,000. To his dismay, numerous properties were released around the same time, overshadowing the home’s presence in the subdivision, 15 kilometres northwest of the Calgary airport. 'We started at one price we felt was market value, then 20 to 30 properties came on with us, so there was a huge amount of competition,' said Mr. Archibald. 'My client wanted to sell and move to their new property, so they were willing to adjust the price and take a loss.'"
Estate Agent Today in the UK. "A buying agent has warned that despite a spate of optimistic housing market indicators in recent days, it’s still a buyer’s market out there. Jonathan Hopper, chief executive of Garrington Property Finders, warns: 'The balance between supply and demand is tipping further in favour of buyers. The summer surge usually sees estate agents’ books fill up. But this summer’s crop of new listings is being swelled by properties that were withdrawn from sale during last year’s uncertainty, as well as the thousands of homes being sold off by disenchanted buy-to-let investors. Most sellers aren’t financially distressed, but in many parts of the country those who are serious about selling are having to rein in sharply their price aspirations. Token price reductions of £5,000 to £10,000 just won’t cut it, and those who set their asking price too high risk seeing their home sit unsold on the shelf as buyers are spoilt for choice.'"
"Another respected buying agent – Camilla Dell of Black Brick – warns that 'forecasts of house price growth made at the end of last year are falling like skittles.' She cites Savills as the latest firm to trim its expectations, blaming a mixture of geopolitics and changes to Stamp Duty thresholds, for a slower-than-expected first half of the year. Across London, it expects prices to remain flat during 2025, and forecasts just 15.3% growth by 2029. In a statement Dell says: 'If this sounds bad, then matters are even worse in Prime Central London (PCL), where flatlining growth would actually be good news. Prices have fallen 3.7 per cent in the past year, found Savills, and currently stand more than 22 per cent lower than at the peak of the market in 2014.'"
Interest New Zealand. "There’s been a rise in the number of misconduct cases related to suspected mortgage fraud, according to the country’s financial markets regulator. In 2022, the regulator opened nine cases connected to potential mortgage fraud. In 2023, the number of cases went up to 16 and last year, there were 23 misconduct cases relating to suspected mortgage fraud. 'This reflects a 78% increase in 2023, followed by a further 44% increase in 2024,' the FMA’s executive director of response and enforcement Louise Unger says. In April, the Financial Markets Authority (FMA) announced it had filed a criminal charge against an Auckland-based former financial adviser, with the FMA alleging he was dishonestly using a document. The range of parties includes real estate agents, conveyancing lawyers, valuers, mortgage advisers and brokers, and those involved in credit and mortgage approvals. 'Where mortgage fraud is being pursued for profit (as opposed to by an individual to obtain a mortgage on a property that they would not otherwise be able to afford), this often involves more than one party acting in unison.'"
"'Mortgage lenders have a responsibility to protect and support all borrowers by identifying, preventing and responding to mortgage fraud with fairness and vigilance,' Unger writes. 'Victims of this kind of mortgage fraud often face long-term financial and emotional consequences, including taking on loans larger than they should have as a result of falsely inflated property values, with these often being unaffordable. In some cases, victims risk losing deposits made up from First Home KiwiSaver Withdrawals, meaning they lose those savings too.'"
From 99.co in Singapore. "Five Core Central Region (CCR) condos led the list of unprofitable resale transactions in July 2025, each incurring losses of over S$1 million. Among these loss-making sales, a luxury unit in Sentosa Cove recorded the most significant Crash, minus S$3.675 million from its initial purchase price. In July 2025, there were 32 private resale transactions that ended in losses, with the top five each exceeding S$1 million. All five originated from developments in the CCR, underscoring an ongoing trend where high-end properties in central locations continue to see the deepest markdowns. These cases often involve luxury units bought during peak market periods. Beyond the million-dollar losses, the rest of the month’s unprofitable resale transactions saw more moderate declines. Sixteen transactions registered capital losses between S$100K and S$796K, while the remainder were minor, under S$100K."
"The single resale transaction recorded at Marina Collection in 2025 turned out to be the most unprofitable condo sale in July. Early in the month, a spacious ground-floor unit spanning 3,272 sqft changed hands for S$4.95 million or S$1,513 psf. This transaction resulted in a S$3.675 million loss for the seller. The 5-bedroom unit had been held for 17.5 years since it was purchased in 2008 for S$8.625 million (S$2,636 psf). At the time, Marina Collection was seeing brisk activity. From 2008 to 2009, the project’s average psf plummeted by more than 20%, hitting its lowest point before Marina Collection eventually obtained its Temporary Occupation Permit (TOP) in 2011. While the price did recover and peaked in 2013 at S$2,921 psf (see the graph below), the rebound was short-lived. As of July 2025, prices have declined by over 48% since 2013."